Performance measurement of your online marketing campaigns

Web analytics refers to the collection and analysis of data on the behavior of users on a site .. The results of web analysis will then be used for optimizing the site.

Where do the visitors before they appear on your site and how they use your site? Which parts of your site are most frequented? Which keywords did visitors use a search engine to find your site? And why contribute marketing channels such as email marketing, Google AdWords campaigns or search engine optimization to your company’s success?

In quebox we perform data analysis at the beginning and end of each online marketing activities through – from the assessment of the current situation at the beginning of the campaign up to measure performance at the end. therefore web analyzes are an essential tool in online marketing cycle to achieve a specific, verifiable knowledge about the behavior of visitors on your website and other channels. In the course of analysis data are collected and analyzed, and the content is optimized accordingly.